Business intelligence (BI) and data analytics is in the midst of a revolution due to the democratization of data, the rise of big data, real-time predictive analytics, AI and machine learning techniques. This new era of augmented analytics empowers people of all skills and experience to focus on critical business needs, minimizing the need for heavy-lifting in terms of visualizations, finding insights, and managing volumes of data in spreadsheets and databases. Cleaning, transforming, and modeling data to discover useful information for business decision-making is the basis of this program. The purpose of data analysis within this project is to extract useful information from data and taking the decision based upon the data analysis.

IBM Cognos Analytics is an advanced analytics and BI solution that uses augmented intelligence to streamline workflows, minimize errors and bias, and uncover compelling insights through pattern detection and other advanced techniques. Cognos Analytics helps small and large organizations maximize the value of their data, unearth insights, tell stories, and respond in real time to customer demands and business needs. Like an AI co-pilot, Cognos Analytics can alert and guide you through not just what is happening, but why it’s happening and what to do next. With results you can trust to help make better business decisions and to plan with confidence no matter what tomorrow brings.

In a post-pandemic world, businesses now more than ever need to find resilience and adapt to the new reality. We know businesses need to investigate trends, challenges, and disruptions facing their organizations today in order to plan for the future. With a deep understanding of the market for augmented analytics, help us define key use cases that leverage the capabilities of Cognos Analytics to meet the needs of businesses today, and create a compelling go-to-market strategy to engage prospective users and conquests.